EO

A new identity calls for a new station branding. The Evangelische Omroep was looking for a warm, sensitive translation of the new identity into a motion design concept. The concept and building blocks of the new identity, developed by Mensch Creative Agency, were brought together by me into a new motion design concept and a dynamic, warm station branding. A color gradient was introduced from the new palette and incorporated into a dynamic animation of the logo. The warm, soft glow that resulted was used as the basis for the sound logo. Warm, organic, and slightly quirky. Afterwards, the entire station branding was further developed and translated into social channels. Templates were developed for various software that is easy to work with.

Work for HollandCentraal.