Cargoroo

Cargoroo is a trendy startup that wants to introduce itself to its equally trendy target audience in an accessible way: young urbanites with small children. Because Cargoroo makes it cheap, environmentally friendly, and very easy to rent an electric cargo bike. I always enjoy helping and contributing to the launch of a new brand. In this short film, a combination of film, graphics, and one-liners was used – of course, supported by a great beat – to tell the story briefly and powerfully. I was involved throughout the entire process, from concept to directing, filming, and post-production.

Work for HollandCentraal.